The brief tab
Reader, intent, the answer in one sentence, the angle, must-include facts with sources, the outline, readability target (looked up from the content type), tone, AI-use flag, CTA, deadline.
Login
Start for FREEFree plan. No card needed.
Start for FREEFree plan. No card needed.
LoginFree download · XLSX
Brief the writer, score the draft, and let the feedback write itself
One workbook for the two moments that decide whether a piece is good: before the writer starts, and before it goes live. A brief tab with dropdowns, a 16-criterion weighted scorecard with must-pass rules, measured readability checked against the brief, an auto-calculated verdict, and a feedback tab that fills itself in.
XLSXLive formulasExample tab
- 16
- weighted criteria with a 5 and a 1 described
- 4
- must-pass criteria that send a piece back
- 123
- formulas, recalculated in Excel with zero errors
What is inside
Built for the work, not the feed.
Content marketers, editors, SEO leads and agencies managing freelancers, especially now that a large share of first drafts are machine-written.
The scorecard
Accuracy, answer and angle, readability, structure, originality, voice, AI check, SEO basics, CTA. Each scored 1 to 5 against a written description of what a 5 and a 1 look like.
Must-pass rules
Facts sourced, quotes real, plagiarism check passed, a named person read every sentence. Score any of these 2 or lower and the verdict is Send back, whatever the total.
Measured, not felt
Enter the measured grade level, passive-voice share and word count. The sheet checks them against the brief and tells you: meets target, close, or over.
Feedback that writes itself
Every criterion scored 3 or lower appears on the feedback tab with what a 5 looks like. Copy the column into your message to the writer.
An example tab, already scored
A realistic blog post scored end to end, so you can see how the totals, the thresholds and the verdict behave before you use it.
Look inside
These are the actual pages you get.
Screenshots are taken from the file itself, not a mock-up. What you see here is what lands in your inbox.
How to use it
Three steps, then it is yours.
- 1Copy the Brief tab for each piece and fill the yellow cells before the writer starts.
- 2When the draft comes back, score each criterion and enter the measured grade and passive share.
- 3Read the verdict, copy the Feedback tab into your message.
Questions
Before you download
01Do I need Excel?
It works in Excel, Google Sheets and LibreOffice. The formulas use only functions all three support; no macros.
02Can I change the weights and thresholds?
Yes. They are yellow input cells. The totals, the percentage and the verdict adjust. The default weights add up to 100.
03How do I measure the grade level and passive voice?
Any readability checker. Orwellix scores every sentence and reports both numbers in one place, with no account needed for the free checker.
Get the file
Brief the writer, score the draft, generate the feedback
Enter your name and email and it arrives in a minute. One email per new resource after that, and you can leave any time.
Prefer to skip the download? Start Orwellix free and do the editing inside the document instead.
