Voice in a table, not an adjective
We are / we are not. Three principles with what each looks like and what it is not. Five sliders a writer can self-check against.
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A style guide template that is already half written
Thirteen sections of decisions, pre-filled with the defaults most content teams end up choosing: voice, tone by situation, readability targets per content type, grammar, formatting, terminology, inclusive language, and the AI rules every team now needs. Fill the brackets, delete the guidance, ship it.
DOCX19 pages13 sections
- 13
- sections, each pre-filled
- 1
- page Quick Card for freelancers
- 1
- completed example to copy the shape of
What is inside
Built for the work, not the feed.
Content leads, marketing managers, agencies and small-business owners who publish writing from more than one person and want it to sound like one company.
Tone by situation, with an example line
Onboarding, errors, outages, marketing, support, social, billing, bad news. The line teaches more than the label.
Readability standards per content type
Grade level, sentence length, paragraph length and passive-voice limit for blogs, landing pages, help articles, emails, social, release notes and UI text. Pre-filled from published guidance.
Grammar and formatting decided
Nineteen decisions (spelling, Oxford comma, numbers, dates, headings, links, images, CTAs) with sensible defaults. Change the ones that do not fit.
AI usage rules
Allowed, not allowed, the human review standard, the machine tells to remove, and a disclosure rule you can actually keep.
The Quick Card and a finished example
One page for freelancers and new hires, and an excerpt from a finished guide for a fictional company so you can see the level of detail that works.
Look inside
These are the actual pages you get.
Screenshots are taken from the file itself, not a mock-up. What you see here is what lands in your inbox.
How to use it
Three steps, then it is yours.
- 1Decide the three things that matter first: voice (section 3), readability targets (6), AI rules (11).
- 2Fill every [bracket] and delete the grey guidance boxes.
- 3Give the Quick Card to every freelancer with every brief.
Questions
Before you download
01Does it work in Google Docs or Notion?
Yes. Upload the DOCX to Google Docs or import it into Notion. Both keep the tables and the fill-in brackets.
02Is it only for marketing teams?
It is written for any team that publishes: marketing, docs, support, founders. The content-type table and the terminology section are where you make it yours.
03Why are the AI rules inside a style guide?
Because that is where writers look. A separate policy nobody reads changes nothing. If you need the full policy with legal clauses, the AI Use Policy template below is its companion.
Get the file
Thirteen sections of decisions, pre-filled
Enter your name and email and it arrives in a minute. One email per new resource after that, and you can leave any time.
Prefer to skip the download? Start Orwellix free and do the editing inside the document instead.
