238 wpmthe average silent reading speed of adults reading English non-fiction; 260 wpm for fiction, from 190 studies and 18,573 participants.
Adult readers of English, meta-analysis. Brysbaert, M., 2019
What it does not say: Lower for children, older adults and second-language readers; not a figure for scanning web pages.
175–300words per minute: the range most adults fall in for silent non-fiction; reading aloud averages 183 wpm.
Adult readers of English, meta-analysis. Brysbaert, M., 2019
What it does not say: A descriptive range, not a confidence interval; the often-quoted 300 wpm "normal" is an overestimate.
1,000 wpmis impossible without severe loss of understanding; readers are unlikely to double or triple their speed, because there is a trade-off between speed and accuracy.
Review of the eye-movement literature. Rayner, K., Schotter, E. R., Masson, M. E. J., Potter, M. C., & Treiman, R., 2016
What it does not say: Skimming works for getting the gist; the claim is about reading with comprehension.
20%of the words on an average web page are read; 28% at most if the whole visit were spent reading.
25 users, 45,237 page views, 2008. Nielsen, J., 2008
What it does not say: Modelled from time on page at an assumed reading speed, not measured by eye tracking, and from desktop browsing in 2008.
79%of test users always scanned a new page; 16% read word by word. Concise, scannable, objective copy tested 124% better for usability.
NN/g user tests, 1997. Nielsen, J., 1997
What it does not say: A 1997 study; the article does not state its sample size.
232 usersproduced the F-shaped reading pattern in 2006, and eye tracking eleven years later found it "alive and well", including on mobile.
NN/g eye tracking, 2006 and 2017. Pernice, K., 2017
What it does not say: The F pattern shows up mainly on unformatted walls of text; well-structured pages produce other scanning patterns.
57%of page-viewing time is spent above the fold, 74% within the first two screenfuls and 81% within three.
120 participants, 130,000+ fixations, 2018. Fessenden, T., 2018
What it does not say: Share of viewing time, not share of users who scroll; search results pages are even more top-heavy.
10–20 sis when most web page visits are abandoned; those who stay past about 30 seconds often stay two minutes or more.
205,873 pages, 2 billion visits, Microsoft Research 2010. Nielsen, J., 2011
What it does not say: Dwell time on desktop in 2010, not reading or attention as such.
g = −0.21paper beats screen for reading comprehension by a small effect across 54 study designs and 171,055 participants, and the gap grew between 2000 and 2017.
Meta-analysis of studies 2000–2017. Delgado, P., Vargas, C., Ackerman, R., & Salmerón, L., 2018
What it does not say: No paper advantage for narrative texts or self-paced reading; the effect is for informational texts under time pressure.
g = −0.25lower reading performance on screens in 33 experiments with 2,799 participants, limited to expository text, with no difference in reading time.
Random-assignment experiments 2008–2018. Clinton, V., 2019
What it does not say: Experiments only, so a much smaller sample than the Delgado meta-analysis.
+3 pointscomprehension on phones was about the same as on desktop, three points higher and not practically different, though hard text was read about 30 ms per word more slowly on mobile.
276 participants, 1,629 article readings, 2016. Moran, K., 2016
What it does not say: Supersedes NN/g's own 2011 claim that mobile content is "twice as difficult".
91%of US adults own a smartphone, and 16% rely on it alone for internet access, rising to 24% of 18 to 29 year olds.
5,511 US adults, Pew NPORS 2026. Pew Research Center, 2026
What it does not say: Ownership and dependence, not time spent reading on phones.
88%of US adults get news on a digital device at least sometimes, 59% often; only 6% often get it from print.
5,166 US adults, Pew ATP, August 2026. Pew Research Center, 2026
What it does not say: News only, and "digital device" pools phones with computers and tablets.
8.97 sthe average time an email was open in 2022, down from 13.4 seconds in 2018.
Litmus Email Analytics, 17% of about 12 billion tracked opens. Litmus, 2022
What it does not say: Time open in a tracked client for marketing email, not reading; no open Litmus figure exists for 2023 to 2025.
50%of UK adults believe the average adult attention span is eight seconds; 25% call it false. The report calls the figure "a widespread myth".
2,093 UK adults, King's College London, 2021. King's College London, Policy Institute and Centre for Attention Studies, 2022
What it does not say: Measures belief, not attention. See the retired statistics below.